In the framework of the qualification work ‘The graphic identity’ is developed set of promotional materials for the association ‘Dzīvais māls’ (‘Living clay’- eng.). The task is to create a new united graphic identity that reflects the nature of the association. It would be competitive with similar contemporary companies. The association produces stained ceramics. The logo consists of four parts, each of which has its own meaning: Circle - the beginning, creates harmony. Clay pitcher - the oldest clay product. Silhouette of leaf - symbolizes the lively. The whisk of Laima – is one of the oldest ethnographic Latvian signs, which gives the logo a subtlety. A black and a white colour, easily perceived corporate style in created for the association.
Client's name: Liene Kraukle